TOP LEAD GENERATION AGENCY IN DUBAI
Dar Al Rayyan Marketing is amongst the top Lead Generation agencies in Dubai. We systematically use all the digital marketing channels such as programmatic advertising, viral marketing, content marketing, and social media advertising to generate authentic leads. We not only focus on traditional strategies but also explore contemporary platforms such as PPC (pay-per-click) ads, display ads, email marketing, and more to grow your business.
Dar Al Rayyan Marketing’s 5 Step Lead Generation Process
Acquiring Leads
The first step of any lead generation process is to find out where your potential clientele is on the web. Once this is identified, we are able to attract those clients using the appropriate channels and tools including Programmatic Advertising, Social Media, and Content Marketing techniques.
Scoring Each Lead
The key is to develop a clear picture of who your lead is and how qualified they are to make a purchase by gradually profiling your leads over time. Moving leads through the lifecycle phases of the subscriber to lead, marketing, and sales qualified assists you in visualizing your sales funnel and segmenting leads for better communication targeting.
Nurturing Leads
Making your existing leads move through the sales funnel is an art. Once a potential client is in the loop, you have to continuously keep touching them using techniques such as email marketing. This is to retain their interest and when the time comes, they are ready to get on board.
Passing Along Leads to Sales
This is where extensive collaboration between sales and marketing teams comes in. Setting up defined steps in the lead process is critical for maintaining a steady flow of leads. The focus stays on the lead generation process, which includes attracting leads, maintaining their attention, nurturing leads to prevent them from drifting off, and developing their willingness to eventually connect with you.
Evaluation of the Process of Lead Generation
Our lead generation process is continuously under scrutiny to ensure that it is as efficient as possible in attracting new leads, keeping them, converting them, and retaining those clients over time. We use Marketing Analytics to keep track of the objectives, making sure that certain benchmarks are being met.